Q3 2026 · Reservations Open · Built in Reno

STRATA / 7

The seventh time we asked "why does a car have so many parts?" — we kept the answer.
One body. One battery. Zero compromises that didn't earn their keep.

Reserve Yours Read the Thesis

▸ STRATA / 7X · Long-Range AWD SUV

▸ STRATA / 7 · Performance

$84,000

View Spec Sheet →

▸ 11,847 reservations placed · $250 fully refundable · delivers Q3 2026

▸ The Thesis

First principles. Then a car.

A car has roughly 30,000 parts. We asked the obvious question: how many of those parts are doing real work, and how many are there because the last guy did it that way?

Turns out — you can take out about a third of them. Not by being clever. Just by not adding them in the first place.

The STRATA / 7 has 19,200 parts. Same safety rating. Half the assembly time. Two-thirds the warranty claims, projected. We didn't reinvent the car. We just refused to import legacy decisions that nobody could justify out loud.

The stuff we kept: structural battery pack, single-piece front casting, drive-by-wire steering, vision-only autonomy stack. The stuff we dropped: door handles that hide, screens that distract, leather that nobody actually wanted, a name with three syllables.

19,200 partsDown from a category average of ~30,000. Each cut was justified individually.
One-piece front structural casting171 stamped panels collapsed into a single high-pressure die-cast. Stiffer. Lighter. Faster to build.
Vision-only autonomyEight cameras. No lidar. The world is a vision problem; treat it that way.
0 → 60 in 2.9s · regulatedThe unregulated version is faster. We're not allowed to talk about that yet.
402-mile range, EPA460-mile real-world, in temperate weather, on the freeway. Both are honest numbers.
$58,400 base · $72,000 long-range AWDNo build-to-order surcharge. No dealer markup. No options that should have been standard.

▸ The Numbers

No asterisks.

0 → 60

2.9sec

Long-range AWD, regulated trim

EPA Range

402mi

Real-world: 460mi temperate

Top Speed

162mph

Limiter present and intentional

DC Charging

350kW

10 → 80% in 18 minutes

Drag Coeff

0.205

Lowest of any production sedan

Curb Weight

3,890lb

~280lb under category mean

Towing

3,500lb

Class III hitch optional

Cargo

28cu ft

Frunk + trunk combined

▸ Field Notes

Posts from the founder.

@strata_kepler · 2:14 AM · in the line at the factory

we built this car with one rule: every part must justify itself by name, in front of the team, in plain english, with a number attached. if it can't, it's not in the car.

@strata_kepler · 4:48 AM

the legacy auto industry spent 40 years adding things to cars. we spent 4 years removing things from cars. turns out you only need to do that once.

@strata_kepler · 11:11 PM

someone asked me why we don't make a pickup truck. we will. just not until we figure out how to make one that doesn't have a bed full of unjustified parts. probably 2027.

@strata_kepler · 1:03 AM

people keep asking about the name. STRATA = layers, in latin. /7 = the seventh prototype. that's it. the next one will be /8. we are not clever.

▸ Reserve Now

Production starts Q3 2026.

$250 holds your place in line. Fully refundable any time before delivery, no questions.

Build slot order is reservation order. We do not move slots for press, friends, executives, or anyone who emails us in all-caps.

Currently 11,847 reservations. Estimated delivery for new reservations placed today: November 2026.

STRATA / 7

First principles. Then a car.

No asterisks.

Posts from the founder.

Production starts Q3 2026.

STRATA / 7 — Reserve