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★ The One With The Horse ★

I'm on a horse.

Three words. One horse named Henrietta. The world looked. The world kept looking. The world is still looking. So is Henrietta.

★ Why the horse ★

Why a horse, exactly?

The brief was simple. The brief was: smell. Smell is everything. Smell is the man. Smell is the towel. Then I added the horse. Her name is Henrietta. She does not smell like me. She smells like a horse. This is correct.

You ask: what is it like to be on the horse? The answer is: you are on the horse. The horse is on the beach. The beach is on the planet. The planet is below you. Henrietta does not understand the words. Henrietta understands the beach. Henrietta is wise.

The towel was my idea. The script said "open shirt." I said: shirt is open, yes. Add towel. They added the towel. The towel was good. The towel has its own agent now. The towel does not return my calls.

188M
Total Impressions
47
Awards in 18 Months
1
Horse Named Henrietta
Towels Inspired
★ Three Moments ★

The whole campaign in thirty seconds.

01

The Towel

I am in a shower. I am holding a bottle. I look at you. You look at me. The bottle is the point. The bottle is also a man. The bottle is me. We have three seconds.

02

The Reset

The shower is now a yacht. The yacht is now a beach. I did not move. The locations move. This is correct. Look down. Look up. You are still on the beach.

03

The Horse

Henrietta arrives. We look at the camera. The camera looks at us. You have no attention left. I say the line. Henrietta walks into the surf. Cut to: the bottle. The bottle is me.

"I am on a horse. Now look at your man.
Your man is not on a horse. Now back to me."
— The Line · As Delivered · One Take · No Notes
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